Marketing Case Study - CAMPFIRE

Campfire is a marketing agency that shapes perceptions and enhances brand preference through social storytelling, digital content, and physical experiences.


They 'ignite the fan cultures and broader communities that shape conversations and deliver results for our clients'


The founders made The Blair Witch Project. But if you think it was just a movie, you’d be mistaken. It was a tale that evolved in the press and online and through genre fans and dozens of other little experiences to create an experience much larger than any single film could contain. The movie was just the centerpiece in a complex series of encounters. Legends were seeded. Stories evolved. Advocacy grew. And the film became a sensation before it ever reached a single theater.


Case Study - FX American Horror Story


FX Networks wanted to create a buzz for the premiere of a new TV show so they asked Camfire to help with it so Campfire created a digital house with a twist, they would invite people to come into a house and discover rooms and artifacts that could have caused them to murder.